Archive for January, 2006
Tuesday, 10 January o by Steve in Branding • 0 Comments
Apple’s CEO, Steve Jobs, introduced the iPhone at the MacWorld Keynote January 9th. While the iPhone’s viability in the smart phone market is debatable, we’re wondering how Apple decided to go ahead and call the device “iPhone”, just weeks after Cisco Systems announced its device by the same name a few weeks earlier. We see it as quite the gutsy move – especially if they have to change the name later due to trademark infringement.
MacRumors has updates on the pending negotiations between the two companies. Would love to be a fly on the wall during those talks.
That said, does anything rank higher on the “gotta have it” list? Not on mine.
Please comment!
