Archive for February, 2006
I was at a 7-11 getting my Frappuccino fix, when I noticed 
Hot News!
The Tube Council awarded our design of Performance Brands‘ Foxy Velvet line of indoor tanning products the 2005 Innovative Component/Process of the Year.
“The ‘fabric-style’ PlushPrint material emphasizes the effect of using the tanning product inside. Unique label allows the portrayal of the Fiesta Sun brand image and FOXY product line to instill an “emotional” response in consumers. Fabric label differentiates tube on the shelf and appeals to consumer’s sense of touch. Shiny brown cap is a flip-top and orifice allows for easy product application.”
I’m sure they did plenty of research, but who decided that only two colors, black and yellow, were aesthetically pleasing for a telecommunications company? Works fine if you manufacture heavy dirt moving equipment or school buses… I didn’t like it for NexTel, and I don’t for Sprint.
Owning a mobile phone is a personal experience- it is something we use daily and carry along with us everywhere. Cingular and TMobile brands seem a little more personal to me, although it seems TMobile could stand a brand makeover.
Thoughts?
Okay, this one sticks out like a sore thumb: Toyota’s new TV ad for the Camry shows a store full of shoppers as seen through a security camera. The PA announcer says, “Will the owner of a Toyota Camry please move their car…” and everyone walks out of the store to move their car.
This is supposed to make you want to buy a Camry. Does Toyota expect to sell more Camrys by insinuating that everyone already drives one? For me the opposite applies: I would use the same ad to sell a different brand! I believe it’s Saab who delivers the right message: “Don’t conform, be an individual.”
P.S. I don’t think Saab has the same sales revenue as Toyota 
We’ve been on Coroflot’s web site for a while, but we’re also in their Business Week Directory. Check out our work there.
