Archive for January, 2008
Strategic Name development wrote an article that reveals how xerox has refreshed its brand identity in order to get a little distance from simply being perceived as a copier company.
The revised Xerox “wordmark,” just like Google, has seen its name used as a noun and a verb and has struggled with “genericide.â€
Gone are the imposing high capital letters, replaced by a friendlier rounded lowercase font treatment with a globe icon beside it.
Some have observed, that the X on the globe of Xerox logo is surprisingly similar to Microsoft’s Xbox logo.
An article in Strategic name revealed how last Christmas had set the tone for toy naming in 2008.
* Safety is Key: Any part of your name that tells us your toy is “safe” or “caring” is a good idea.
* Made in China? There is no question that the Made in China label took a huge knock last year and the fallout will continue through 2008. Look for an up tick in toys “Made in the USA” as well as an advantage in brand name toys vs. no-name toys.
* Green Toys: Toys that are made in an eco-friendly manner, those whose brand naming reflect recycled sources or toys that do not use batteries will see an up tick. Also, Eartheasy has declared that “regifting is ok”.
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