Archive for May, 2008
JoAnn Hines, world renowned as “the Packaging Diva” for her industry expertise, has written a very insightful article about packaging for the consumer. Check it out on her blog.
JoAnn’s written many important articles on the subject of packaging, and consults with entrepreneurs and companies large and small who have something to sell. She also speaks at packaging events across the country.
We’re pleased to announce our redesign of Yuca Bites (formerly known as Pan de Yuca). This yuca bread treat was selling well in South America, but Yogurt Persa, the makers, wanted to bring the product to the U.S. market, and to make a splash. We branded the name “Yuca Bites”, and designed the package from top to bottom using existing product photography.
The brand moniker, a custom font created from scratch and hand drawn, conveys warmth and natural goodness.
The company hopes to gain a foothold in the U.S. market, and promote its education- and eco-friendly practices.
Please comment on the new brand design!
