A.V.W. to go Industrial


AVW CansA.V.W., Inc., makers of Blow Off Duster, Lube Job Lubricants and other gems, is getting serious with their packaging. Their customers have expressed a desire for more industrial and less “cartoony” products. It’s a smart move. As was their decision to retain Is It Done Yet for the job. Seems that large retailers also want the toned-down labels.

For years, the Blow Off Duster line has built a reputation among office supply stores and computer/gaming stores for high performance at a reasonable cost. But the funny names and cartoon graphics lessen credibility among larger retailers like WalMart.

Expect to see the new-look cans on shelves later this year.

Helping Dogma Grill Help the Homeless
Jeff Akin donating 1200 Turkey Dogs to Camillus House

Jeff Akin donating 1200 Turkey Dogs to Camillus House

IDY Creative donated its time to help Dogma Grill’s One-for-One Turkey Dog Giveaway in November ‘09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.