A.V.W. to go Industrial
Last Updated on Tuesday, 2 January o 07:08
Written by Steve
Friday, 17 February o 07:00
Written by Steve
Friday, 17 February o 07:00
A.V.W., Inc., makers of Blow Off Duster, Lube Job Lubricants and other gems, is getting serious with their packaging. Their customers have expressed a desire for more industrial and less “cartoony” products. It’s a smart move. As was their decision to retain Is It Done Yet for the job. Seems that large retailers also want the toned-down labels.
For years, the Blow Off Duster line has built a reputation among office supply stores and computer/gaming stores for high performance at a reasonable cost. But the funny names and cartoon graphics lessen credibility among larger retailers like WalMart.
Expect to see the new-look cans on shelves later this year.
This entry was posted on Friday, February 17th, 2006 at 7:00 pm and is filed under Branding, Packaging.
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