Branding: New Xerox Brand Identity
Last Updated on Friday, 11 January o 08:56
Written by Hanna Alvarez
Friday, 11 January o 08:54
Written by Hanna Alvarez
Friday, 11 January o 08:54
Strategic Name development wrote an article that reveals how xerox has refreshed its brand identity in order to get a little distance from simply being perceived as a copier company.
The revised Xerox “wordmark,” just like Google, has seen its name used as a noun and a verb and has struggled with “genericide.â€
Gone are the imposing high capital letters, replaced by a friendlier rounded lowercase font treatment with a globe icon beside it.
Some have observed, that the X on the globe of Xerox logo is surprisingly similar to Microsoft’s Xbox logo.
Yeah, they do both start with X and end with OX… Hmmm.
Thanks for the quote. So for 2/3 of the people who responded to our poll think the logos (and in particular the X across the sphere) are similar. Why do I suspect that the USPTO would reject any attempt by lesser mortals to trademark a logo so confusingly similar to Microsoft’s?