Category: 3D modeling and animation
Playboy debuted it’s smokin’ line of indoor tanning products. And guess who designed the packaging?
Step right up, folks… Mr. Kite’s chocolate covered treats needed a fun brand ID and package design.
Randy Ludacer of Beach Package Design writes a very good article in Package Design Magazine about product visualization and its importance in manufacturers’ decisionmaking. We find this is a key step in the package design process. Retailers want to see the product as it will look – typically on the shelves.
Like us, Beach is often contracted to create a “virtual” prototype before the product is made:
“Before making the a new product, our clients will usually make a either a physical prototype or—in cases where the product is essentially a design idea—they’ll hire us to make a simulated picture of the proposed product and present that to the buyer before incurring any actual manufacturing costs.”
Of course, this is exactly what we do best. Hey, Randy… I’m droppin’ you a line.
We’re pleased to announce our redesign of Yuca Bites (formerly known as Pan de Yuca). This yuca bread treat was selling well in South America, but Yogurt Persa, the makers, wanted to bring the product to the U.S. market, and to make a splash. We branded the name “Yuca Bites”, and designed the package from top to bottom using existing product photography.
The brand moniker, a custom font created from scratch and hand drawn, conveys warmth and natural goodness.
The company hopes to gain a foothold in the U.S. market, and promote its education- and eco-friendly practices.
Please comment on the new brand design!
We’re proud to have designed the new label and bottle for Seven+, Exfuze’s all-natural açai extract nutritional drink. As part of a complete brand overhaul, IDY Creative wiped the slate clean on a bland, dated Seven+ label, and created a completely new brand ID. The new product is designed to compete directly with Mona Vie, a rival açai-based nutritional drink.
As usual, we began with multiple concept sketches and color studies. We designed the logotype with a modern font for readability and recognition, and incorporated the “+” sign into it. This unifies the logo with the “Seven” being dominant and the “+” subdominant. Fresh new colors were used.
The fountain shape was carefully designed to convey liquid and energy simultaneously, while the seven circles signify each of the seven important ingredients that make up the drink. The shape will be used interchangeably with the logotype, depending on the application.
Our goal was to give the product its best shot to overtake its competitors and be recognized worldwide as “the most nutritious drink on the planet”.
What do you think of the new design? Please comment
