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	<title>IDY Creative - Branding, Package Design and 3D Viz &#187; Branding</title>
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	<link>http://idycreative.com/blog</link>
	<description>A Discussion on Branding, Packaging Design and 3D Visualization</description>
	<lastBuildDate>Fri, 18 Jun 2010 20:45:50 +0000</lastBuildDate>
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		<title>The Bib &#8211; Reinvented</title>
		<link>http://idycreative.com/blog/the-bib-reinvented/</link>
		<comments>http://idycreative.com/blog/the-bib-reinvented/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 15:00:17 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=224</guid>
		<description><![CDATA[We&#8217;re proud to unveil our newest logo design and brand ID for Tuckaroo &#8211; a revolutionary new bib design for the hip newbie. The brand combines fun, appealing colors and font with a stylish look. Look for the new bib in Buy Buy Baby stores soon. Stay tuned for our package design &#8211; we&#8217;ll post [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding eXfuze Goodness</title>
		<link>http://idycreative.com/blog/branding-exfuze-goodness/</link>
		<comments>http://idycreative.com/blog/branding-exfuze-goodness/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:50:04 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=204</guid>
		<description><![CDATA[A powerhouse drink requires a powerhouse brand. We delivered for eXfuze and Seven+With its blend of 7 botanical extracts fuzed together, eXfuze&#8217;s power drink, Seven+ is a national phenomenon. The Palm Beach based company asked IDY Creative to brand their corporate ID and the Seven+ product line. We gave eXfuze and Seven+ a modern, solid stance, [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/branding-exfuze-goodness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unique Product Naming</title>
		<link>http://idycreative.com/blog/product-naming/</link>
		<comments>http://idycreative.com/blog/product-naming/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 17:30:12 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Showcase]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=149</guid>
		<description><![CDATA[What do you call round bakeable balls of yucca?

While Pan de Yuca is well known in the Latin community, our client wanted to sell its delicious snack in the U.S. They commissioned us to rename the product to appeal to American consumers. After research and several brainstorming sessions, we created Yuca Bites. And we didn&#8217;t [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/product-naming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Stand-Out Package Design</title>
		<link>http://idycreative.com/blog/mr-kites-cookie-bons/</link>
		<comments>http://idycreative.com/blog/mr-kites-cookie-bons/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 17:16:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[3D modeling and animation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Showcase]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=143</guid>
		<description><![CDATA[Step right up, folks&#8230; Mr. Kite&#8217;s chocolate covered treats needed a fun brand ID and package design.
Inspired by a famous 60&#8217;s British rock &#8216;n roll quartet, Mr. Kite&#8217;s hired IDY Creative to design their packaging and brand materials for 3 flavor offerings of their chocolate covered cookie balls. We took the antique carnival road show [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Identity</title>
		<link>http://idycreative.com/blog/showcase-test-2/</link>
		<comments>http://idycreative.com/blog/showcase-test-2/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 13:01:20 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Showcase]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=135</guid>
		<description><![CDATA[Successful brands are remembered. Island Sky asked us to design their Brand ID to instill a feeling of trust and confidence in their customers.

Water from the air. It&#8217;s that simple. And it&#8217;s that simplicity that inspired this logo design for Island Sky water making machines. The combination of the green leaf with the water droplet [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>New H2O Spring Water TetraPak!</title>
		<link>http://idycreative.com/blog/new-h2o-spring-water-tetrapak/</link>
		<comments>http://idycreative.com/blog/new-h2o-spring-water-tetrapak/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 02:11:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=95</guid>
		<description><![CDATA[
Hot off the press, we&#8217;re proud to introduce one of the first eco-friendly drinking water package designs -h2O Spring Water from Refreshing Ideas, LLC (www.onedrinkatatime.com). The company is fresh off its h2O kickoff tour, putting the spring water in the hands of every Hollywood and music celebrity they can grab.
We designed the package for maximum [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Whaddaya Think of the New Wheat Thins and Ritz Brands?</title>
		<link>http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/</link>
		<comments>http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 18:12:51 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=96</guid>
		<description><![CDATA[
I dig the new look. Simplicity is being taken to a whole new level. Will it reach a breaking point? Simple black ink printed on grocery sack? What&#8217;s your take?
Please comment.

]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A Classic for All Time (Microsoft Designs iPod Package)</title>
		<link>http://idycreative.com/blog/a-classic-for-all-time-microsoft-designs-ipod-package/</link>
		<comments>http://idycreative.com/blog/a-classic-for-all-time-microsoft-designs-ipod-package/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 16:45:48 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=94</guid>
		<description><![CDATA[
I know this is going on three years old, but I had to watch it again as I was pondering Apple&#8217;s wonderful package design, and the &#8220;unboxing&#8221; phenomenon. (if you can&#8217;t see the YouTube video, just Googlevideo search &#8220;Microsoft iPod Package&#8221;)
As everyone knows, simplicity rules at Apple &#8211; both in the store, and in the [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/a-classic-for-all-time-microsoft-designs-ipod-package/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HP and the &#8220;Glossy Logo&#8221; Syndrome</title>
		<link>http://idycreative.com/blog/hp-and-the-glossy-logo-syndrome/</link>
		<comments>http://idycreative.com/blog/hp-and-the-glossy-logo-syndrome/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 23:41:26 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=93</guid>
		<description><![CDATA[If you&#8217;re a brand geek like me, you do a double-take when a major re-brand falls into your peripheral vision. Thus was the case for me while half  watching Hewlett Packard&#8217;s new TouchSmart PC television ad. HP&#8217;s is one of those tried and true marks that you kinda wished would get an update soon. Well, with [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/hp-and-the-glossy-logo-syndrome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sunkist&#8217;s New Brand ID: Love it or Hate it?</title>
		<link>http://idycreative.com/blog/sunkists-new-logo-love-it-or-hate-it/</link>
		<comments>http://idycreative.com/blog/sunkists-new-logo-love-it-or-hate-it/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 15:36:49 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=91</guid>
		<description><![CDATA[As most of my many fans know, I&#8217;m a huge &#8220;Before and After&#8221; comparison lover &#8211; especially when it comes to brand ID.
So I squealed with delight as I stumbled upon another scorching &#8220;before and after&#8221; logo design debate at Brand New. Sunkist recently rebranded its orange drink. My opinion? Most any change is good [...]]]></description>
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		<slash:comments>3</slash:comments>
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