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	<title>IDY Creative - Branding, Package Design and 3D Viz &#187; Packaging</title>
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	<description>A Discussion on Branding, Packaging Design and 3D Visualization</description>
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		<title>Branding eXfuze Goodness</title>
		<link>http://idycreative.com/blog/branding-exfuze-goodness/</link>
		<comments>http://idycreative.com/blog/branding-exfuze-goodness/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:50:04 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=204</guid>
		<description><![CDATA[A powerhouse drink requires a powerhouse brand. We delivered for eXfuze and Seven+With its blend of 7 botanical extracts fuzed together, eXfuze&#8217;s power drink, Seven+ is a national phenomenon. The Palm Beach based company asked IDY Creative to brand their corporate ID and the Seven+ product line. We gave eXfuze and Seven+ a modern, solid stance, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gettin&#8217; Hot with Playboy</title>
		<link>http://idycreative.com/blog/gettin-hot-with-playboy/</link>
		<comments>http://idycreative.com/blog/gettin-hot-with-playboy/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:13:55 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[3D modeling and animation]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Showcase]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=155</guid>
		<description><![CDATA[Playboy debuted it&#8217;s smokin&#8217; line of indoor tanning products. And guess who designed the packaging?
We wrapped the labels, rhinestones and all, around 3D virtual bottles and kicked out sharp, stunning glamour shot images instead of costly photography. That&#8217;s right, the image you see above is not a photo &#8211; it&#8217;s a 3D image rendered entirely [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/gettin-hot-with-playboy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unique Product Naming</title>
		<link>http://idycreative.com/blog/product-naming/</link>
		<comments>http://idycreative.com/blog/product-naming/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 17:30:12 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Showcase]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=149</guid>
		<description><![CDATA[What do you call round bakeable balls of yucca?

While Pan de Yuca is well known in the Latin community, our client wanted to sell its delicious snack in the U.S. They commissioned us to rename the product to appeal to American consumers. After research and several brainstorming sessions, we created Yuca Bites. And we didn&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stand-Out Package Design</title>
		<link>http://idycreative.com/blog/mr-kites-cookie-bons/</link>
		<comments>http://idycreative.com/blog/mr-kites-cookie-bons/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 17:16:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[3D modeling and animation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Showcase]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=143</guid>
		<description><![CDATA[Step right up, folks&#8230; Mr. Kite&#8217;s chocolate covered treats needed a fun brand ID and package design.
Inspired by a famous 60&#8217;s British rock &#8216;n roll quartet, Mr. Kite&#8217;s hired IDY Creative to design their packaging and brand materials for 3 flavor offerings of their chocolate covered cookie balls. We took the antique carnival road show [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New H2O Spring Water TetraPak!</title>
		<link>http://idycreative.com/blog/new-h2o-spring-water-tetrapak/</link>
		<comments>http://idycreative.com/blog/new-h2o-spring-water-tetrapak/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 02:11:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=95</guid>
		<description><![CDATA[
Hot off the press, we&#8217;re proud to introduce one of the first eco-friendly drinking water package designs -h2O Spring Water from Refreshing Ideas, LLC (www.onedrinkatatime.com). The company is fresh off its h2O kickoff tour, putting the spring water in the hands of every Hollywood and music celebrity they can grab.
We designed the package for maximum [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Whaddaya Think of the New Wheat Thins and Ritz Brands?</title>
		<link>http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/</link>
		<comments>http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 18:12:51 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=96</guid>
		<description><![CDATA[
I dig the new look. Simplicity is being taken to a whole new level. Will it reach a breaking point? Simple black ink printed on grocery sack? What&#8217;s your take?
Please comment.

]]></description>
		<wfw:commentRss>http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A Classic for All Time (Microsoft Designs iPod Package)</title>
		<link>http://idycreative.com/blog/a-classic-for-all-time-microsoft-designs-ipod-package/</link>
		<comments>http://idycreative.com/blog/a-classic-for-all-time-microsoft-designs-ipod-package/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 16:45:48 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=94</guid>
		<description><![CDATA[
I know this is going on three years old, but I had to watch it again as I was pondering Apple&#8217;s wonderful package design, and the &#8220;unboxing&#8221; phenomenon. (if you can&#8217;t see the YouTube video, just Googlevideo search &#8220;Microsoft iPod Package&#8221;)
As everyone knows, simplicity rules at Apple &#8211; both in the store, and in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sunkist&#8217;s New Brand ID: Love it or Hate it?</title>
		<link>http://idycreative.com/blog/sunkists-new-logo-love-it-or-hate-it/</link>
		<comments>http://idycreative.com/blog/sunkists-new-logo-love-it-or-hate-it/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 15:36:49 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=91</guid>
		<description><![CDATA[As most of my many fans know, I&#8217;m a huge &#8220;Before and After&#8221; comparison lover &#8211; especially when it comes to brand ID.
So I squealed with delight as I stumbled upon another scorching &#8220;before and after&#8221; logo design debate at Brand New. Sunkist recently rebranded its orange drink. My opinion? Most any change is good [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/sunkists-new-logo-love-it-or-hate-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Using Packaging Simulations to Sell Products</title>
		<link>http://idycreative.com/blog/using-packaging-simulations-to-sell-products/</link>
		<comments>http://idycreative.com/blog/using-packaging-simulations-to-sell-products/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 12:20:45 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[3D modeling and animation]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=78</guid>
		<description><![CDATA[Randy Ludacer of Beach Package Design writes a very good article in Package Design Magazine about product visualization and its importance in manufacturers&#8217; decisionmaking. We find this is a key step in the package design process. Retailers want to see the product as it will look &#8211; typically on the shelves.
Like us, Beach is often [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Consumer vs. Dumb Packaging, by JoAnn Hines, the Packaging Diva</title>
		<link>http://idycreative.com/blog/smart-consumer-vs-dumb-packaging-by-joann-hines-the-packaging-diva/</link>
		<comments>http://idycreative.com/blog/smart-consumer-vs-dumb-packaging-by-joann-hines-the-packaging-diva/#comments</comments>
		<pubDate>Wed, 21 May 2008 14:05:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=77</guid>
		<description><![CDATA[JoAnn Hines, world renowned as &#8220;the Packaging Diva&#8221; for her industry expertise, has written a very insightful article about packaging for the consumer. Check it out on her blog.
JoAnn&#8217;s written many important articles on the subject of packaging, and consults with entrepreneurs and companies large and small who have something to sell. She also speaks [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/smart-consumer-vs-dumb-packaging-by-joann-hines-the-packaging-diva/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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