Category: Food
Step right up, folks… Mr. Kite’s chocolate covered treats needed a fun brand ID and package design.
Hot off the press, we’re proud to introduce one of the first eco-friendly drinking water package designs -h2O Spring Water from Refreshing Ideas, LLC (www.onedrinkatatime.com). The company is fresh off its h2O kickoff tour, putting the spring water in the hands of every Hollywood and music celebrity they can grab.
We designed the package for maximum visual impact, using a combination of metallic foil substrate and an opaque white ink to accentuate the name.
Look for the new product to grace the supermarket shelves in your neighborhood, as well as appearing on some popular television programs.
What do you think?
I dig the new look. Simplicity is being taken to a whole new level. Will it reach a breaking point? Simple black ink printed on grocery sack? What’s your take?
Please comment.
As most of my many fans know, I’m a huge “Before and After” comparison lover – especially when it comes to brand ID.
So I squealed with delight as I stumbled upon another scorching “before and after” logo design debate at Brand New. Sunkist recently rebranded its orange drink. My opinion? Most any change is good change in retail. Especially when marketing products for those crazy youths. Having said that, I’m not in love with the logotype, and certainly don’t like the “swirl-o-rama” going on in the background. But if it appeals to the young folk, then it should work out just fine. Does anyone else see a resemblance to the old Snapple logo? Check the discussion out at Brand New.
