Category: Packaging
I came across this great article from Lightning Labels about understanding bar codes, otherwise known as UPCs. Lightning Labels specializes in custom labels and stickers in short run quantities. They’re also a member of the Packaging Diva’s Dream Team.
Here’s a very good and in-depth article from The Box Co-op with tips on designing and laying out your packaging.
The Box Co-op is a member (like us) of the Packaging Diva’s Dream Team. For all your questions about packaging your product or invention, look no further than the Packaging Diva, JoAnn Hines.
The restaurateurs behind restaurants The Real Greek and Livebait launched Yesterday Feb. 14th their latest food retail concept, visualised and branded with the help of R&D&Co, revealed Design Week.
R&D&Co clinched the contract to create a brand identity, packaging and retail interiors scheme last October, as a result of its previous branding work with The Real Greek team in early 2006.
R&D&Co creative director Rob Andrews explains that the interior scheme is focused on the kitchen, an organic-styled bronze counter structure, which he refers to as the ‘pod’.
It is hoped that the interior component could eventually be taken to outdoor events, festivals and concerts, where consumers will instantly recognise it as the Gourmet Hotdog brand.
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Kraft’s decision to omit the word “diet” in its South Beach Diet brand name and replace it with South Beach Living will probably turn out to be an excellent marketing move, revealed Strategic Name Development.
The South Beach brand name is well entrenched – it is not only a food line, but a vending machine name and a diet bar.
Other brands also opt to omit the word “diet” in their product names as well. Take Coke Zero, for example. This brand is flourishing partly because it’s gender neutral and doesn’t describe itself as “diet.”
According to the Diet Blog, the word diet often connotes to consumers bad tasting food aimed at an older demographic as well as, incredibly, “failure.”
I’d rather talk about “living” than “dieting” any day of the week. Good move, Kraft.
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Welch’s, Concord, MA, has launched six varieties of its 100% juice in a custom, 14-oz PowerFlex™ PET bottle from Amcor PET Packaging (www.amcor.com). The proprietary design is Welch’s first panel-less, shelf-stable bottle and represents the first commercial use of a custom PowerFlex container, revealed an article in Packworld.com
The new package has a gently contoured and ergonomic shape and uses a full-body shrink label with colorful graphics that make the fruit images appear ready to pluck. “We were looking for a bottle that was upscale and would attract more consumers to the premium, 100% juice line,†explains Welch’s senior engineer Stratos Dimas. “It had to be very smooth with no bumps so that it could accommodate a full-body label. It also had to be hot-fillable, attractive, and easy to hold.â€
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