Comments for IDY Creative - Branding, Package Design and 3D Viz

Comment on Tropicana Brand Backlash - NY Times by Stacey

Stacey — Wed, 20 May 2009 01:37:30 +0000

I love the new design. It is more modern and uncluttered, particularly the new font. I have not read the NYT article, but I can see why some people prefer the old design. The image of an orange with a straw in it is compelling. BTW I have loved Tropicana OJ for years.

Comment on New H2O Spring Water TetraPak! by Julie

Julie — Wed, 15 Apr 2009 22:54:07 +0000

Now I remember why we chose IDY to design our h2O packaging. I actually slowed down long enough today to look through the work on your website and WOW you really create beautiful designs.

Comment on New H2O Spring Water TetraPak! by Richard Atherton, Refreshing Ideas LLC

Richard Atherton, Refreshing Ideas LLC — Thu, 26 Feb 2009 21:39:48 +0000

WOW!!!
What an amazing job you guys did! We are so happy with your creative talent. You created a stunning look for our brand ‘h2O’.
Everyone that we show our packaging to just says “What an awesome looking package, it’s so cool & sexy!” Noone questions “what’s in it?” - it’s just obvious!
People just love the look & the whole safe, guilt free concept of being able to enjoy great tasting water-on-the-go that’s not in a plastic bottle!

Comment on Whaddaya Think of the New Wheat Thins and Ritz Brands? by Jay

Jay — Mon, 23 Feb 2009 08:39:24 +0000

Hey guys!

The new package looks light (or lite I guess). Since there “toasted” line is for the more health conscious consumer, it works well.

Comment on New H2O Spring Water TetraPak! by Nikki

Nikki — Thu, 12 Feb 2009 18:41:00 +0000

This package will pop off the shelf. It looks sleek and high-end. At last water available in an alternative to plastic. GO h2O !!

Comment on Whaddaya Think of the New Wheat Thins and Ritz Brands? by rick

rick — Wed, 11 Feb 2009 18:57:18 +0000

Nice to see the move away from overused outlined type. I never liked the bloated look either. The new look is more upscale.

Comment on Whaddaya Think of the New Wheat Thins and Ritz Brands? by Grid

Grid — Tue, 27 Jan 2009 20:09:51 +0000

As any graphic change, it takes me some time to get use to but once it settles in my mind, I can start to appreciate the positive aspects of it, they are definitely keeping up with the times.

I find this new graphic approach more interesting that what they had, it has this natural, healthy, simple look that is the stamp of the latest trend in most brands.

Comparing this new look with the previous one, makes me think they are targeting more adult audiences, women I think, not sure if that’s the case but it sure looks like it.

Comment on Sunkist’s New Brand ID: Love it or Hate it? by Out with the old, in with the new. « theamandajill’s blog

Out with the old, in with the new. « theamandajill’s blog — Tue, 27 Jan 2009 07:26:49 +0000

[...] Sunkist- Love it or Hate it? [...]

Comment on Sunkist’s New Brand ID: Love it or Hate it? by Tim

Tim — Mon, 05 Jan 2009 16:28:47 +0000

I am 18 and I guess you would call me one of those ‘young folk’ people. I have to say that I don’t like the new look much. Go back to the old look Sunkist!

Comment on IDY Rebrands BlowOff! by Mike Fishman Vice President

Mike Fishman Vice President — Tue, 18 Mar 2008 14:58:25 +0000

Thanks IDY for doing such a great job on our newest product marketing! Our existing retailers are very happy with how the product is selling and we are looking forward to getting our product into major retail chains in the future. We found IDY to have great customer service, superior talent and resonable rates and would recommend them to any company interested in branding their product.