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	<title>IDY Creative - Branding, Package Design and 3D Viz</title>
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	<link>http://idycreative.com/blog</link>
	<description>A Discussion on Branding, Packaging Design and 3D Visualization</description>
	<pubDate>Wed, 04 Mar 2009 16:37:31 +0000</pubDate>
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		<title>Tropicana Brand Backlash - NY Times</title>
		<link>http://idycreative.com/blog/branding/tropicana-brand-backlash-ny-times/</link>
		<comments>http://idycreative.com/blog/branding/tropicana-brand-backlash-ny-times/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 16:37:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=97</guid>
		<description><![CDATA[
Stuart Elliot of the New York Times wrote an interesting piece on Tropicana&#8217;s new orange juice brand and package design. Seems people didn&#8217;t like the new look, and weren&#8217;t afraid to speak out about it.
What do you think?
]]></description>
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		</item>
		<item>
		<title>Whaddaya Think of the New Wheat Thins and Ritz Brands?</title>
		<link>http://idycreative.com/blog/branding/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/</link>
		<comments>http://idycreative.com/blog/branding/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 18:12:51 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Food]]></category>

		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=96</guid>
		<description><![CDATA[
I dig the new look. Simplicity is being taken to a whole new level. Will it reach a breaking point? Simple black ink printed on grocery sack? What&#8217;s your take?
Please comment.
 
]]></description>
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		</item>
		<item>
		<title>New H2O Spring Water TetraPak!</title>
		<link>http://idycreative.com/blog/uncategorized/new-h2o-spring-water-tetrapak/</link>
		<comments>http://idycreative.com/blog/uncategorized/new-h2o-spring-water-tetrapak/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 21:11:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Food]]></category>

		<category><![CDATA[Packaging]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=95</guid>
		<description><![CDATA[Hot off the press, we&#8217;re proud to introduce one of the first eco-friendly drinking water package designs -h2O Spring Water from Refreshing Ideas, LLC (www.onedrinkatatime.com). The company is fresh off its h2O kickoff tour, putting the spring water in the hands of every Hollywood and music celebrity they can grab.
We designed the package for maximum [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/uncategorized/new-h2o-spring-water-tetrapak/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Classic for All Time (Microsoft Designs iPod Package)</title>
		<link>http://idycreative.com/blog/branding/a-classic-for-all-time-microsoft-designs-ipod-package/</link>
		<comments>http://idycreative.com/blog/branding/a-classic-for-all-time-microsoft-designs-ipod-package/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 16:45:48 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=94</guid>
		<description><![CDATA[
I know this is going on three years old, but I had to watch it again as I was pondering Apple&#8217;s wonderful package design, and the &#8220;unboxing&#8221; phenomenon. (if you can&#8217;t see the YouTube video, just Googlevideo search &#8220;Microsoft iPod Package&#8221;)
As everyone knows, simplicity rules at Apple - both in the store, and in the [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/branding/a-classic-for-all-time-microsoft-designs-ipod-package/feed/</wfw:commentRss>
		</item>
		<item>
		<title>HP and the &#8220;Glossy Logo&#8221; Syndrome</title>
		<link>http://idycreative.com/blog/branding/hp-and-the-glossy-logo-syndrome/</link>
		<comments>http://idycreative.com/blog/branding/hp-and-the-glossy-logo-syndrome/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 23:41:26 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://idycreative.com/blog/?p=93</guid>
		<description><![CDATA[If you&#8217;re a brand geek like me, you do a double-take when a major re-brand falls into your peripheral vision. Thus was the case for me while half  watching Hewlett Packard&#8217;s new TouchSmart PC television ad. HP&#8217;s is one of those tried and true marks that you kinda wished would get an update soon. Well, with [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/branding/hp-and-the-glossy-logo-syndrome/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sunkist&#8217;s New Brand ID: Love it or Hate it?</title>
		<link>http://idycreative.com/blog/branding/sunkists-new-logo-love-it-or-hate-it/</link>
		<comments>http://idycreative.com/blog/branding/sunkists-new-logo-love-it-or-hate-it/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 15:36:49 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Food]]></category>

		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=91</guid>
		<description><![CDATA[As most of my many fans know, I&#8217;m a huge &#8220;Before and After&#8221; comparison lover - especially when it comes to brand ID.
So I squealed with delight as I stumbled upon another scorching &#8220;before and after&#8221; logo design debate at Brand New. Sunkist recently rebranded its orange drink. My opinion? Most any change is good [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/branding/sunkists-new-logo-love-it-or-hate-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No-lifers update 6:00 AM</title>
		<link>http://idycreative.com/blog/uncategorized/no-lifers-update-600-am/</link>
		<comments>http://idycreative.com/blog/uncategorized/no-lifers-update-600-am/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 10:08:04 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=89</guid>
		<description><![CDATA[About 60 people in line. Apple store manager greeted everyone with a handshake, and promised water for everyone. It&#8217;s been 3 hours of Apple talk with likeminded people. Conversation with kid who was born the year I first used a Mac in 1990.
Line has moved to the mall door in anticipation of opening.
]]></description>
		<wfw:commentRss>http://idycreative.com/blog/uncategorized/no-lifers-update-600-am/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fanboy Count Update</title>
		<link>http://idycreative.com/blog/uncategorized/fanboy-count-update/</link>
		<comments>http://idycreative.com/blog/uncategorized/fanboy-count-update/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 09:01:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=88</guid>
		<description><![CDATA[12 no-lifers at 5:00 AM
]]></description>
		<wfw:commentRss>http://idycreative.com/blog/uncategorized/fanboy-count-update/feed/</wfw:commentRss>
		</item>
		<item>
		<title>iPhone 3G Release Day</title>
		<link>http://idycreative.com/blog/uncategorized/iphone-3g-release-day/</link>
		<comments>http://idycreative.com/blog/uncategorized/iphone-3g-release-day/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 08:47:43 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=87</guid>
		<description><![CDATA[3:00 AM and I&#8217;m 4th in line at the Ft. Lauderdale Galleria Mall Apple Store. Wasn&#8217;t sure what to expect  - if I&#8217;d be 1st or 30th. Weston AT&#038;T store had about 30 people in line at 4:00.
Some friendly Apple employees roaming around.
]]></description>
		<wfw:commentRss>http://idycreative.com/blog/uncategorized/iphone-3g-release-day/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A new logo for Walmart</title>
		<link>http://idycreative.com/blog/branding/a-new-logo-for-walmart/</link>
		<comments>http://idycreative.com/blog/branding/a-new-logo-for-walmart/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 12:49:32 +0000</pubDate>
		<dc:creator>Hanna Alvarez</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://isitdoneyet.com/blog/?p=80</guid>
		<description><![CDATA[
In what has to be the most under whelming unveiling yet — and a bad case of stolen thunder — for one of the largest retailers in the world, Walmart (unhyphenated as a single word from now on) just uploaded a formal, band-aid of a press release to their web site confirming the logo change [...]]]></description>
		<wfw:commentRss>http://idycreative.com/blog/branding/a-new-logo-for-walmart/feed/</wfw:commentRss>
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