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	<title>IDY Creative - Branding, Package Design and 3D Viz</title>
	<link>http://idycreative.com/blog</link>
	<description>A Discussion on Branding, Packaging Design and 3D Visualization</description>
	<lastBuildDate>Mon, 08 Mar 2010 19:39:47 +0000</lastBuildDate>
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	<item>
		<title>Overpackaging Bad!</title>
		<description><![CDATA[Have you ever opened a box to tear through a wrapper to get to your morsel of food? The Daily Green reports on the badness (the bad kind) of overpackaging foods. I know, in many cases it&#8217;s about safety and ensuring the product gets to the consumer &#8220;untampered with&#8221;. But in other cases it&#8217;s just [...]]]></description>
		<link>http://idycreative.com/blog/overpackaging-bad/</link>
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		<title>Branding eXfuze Goodness</title>
		<description><![CDATA[A powerhouse drink requires a powerhouse brand. We delivered for eXfuze and Seven+With its blend of 7 botanical extracts fuzed together, eXfuze&#8217;s power drink, Seven+ is a national phenomenon. The Palm Beach based company asked IDY Creative to brand their corporate ID and the Seven+ product line. We gave eXfuze and Seven+ a modern, solid stance, [...]]]></description>
		<link>http://idycreative.com/blog/branding-exfuze-goodness/</link>
			</item>
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		<title>Helping Dogma Grill Help the Homeless</title>
		<description><![CDATA[IDY Creative donated its time to help Dogma Grill&#8217;s One-for-One Turkey Dog Giveaway in November &#8216;09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.
]]></description>
		<link>http://idycreative.com/blog/helping-dogma-grill-help-the-homeless/</link>
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		<title>Gettin&#8217; Hot with Playboy</title>
		<description><![CDATA[Playboy debuted it&#8217;s smokin&#8217; line of indoor tanning products. And guess who designed the packaging?
We wrapped the labels, rhinestones and all, around 3D virtual bottles and kicked out sharp, stunning glamour shot images instead of costly photography. That&#8217;s right, the image you see above is not a photo &#8211; it&#8217;s a 3D image rendered entirely [...]]]></description>
		<link>http://idycreative.com/blog/gettin-hot-with-playboy/</link>
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		<title>Unique Product Naming</title>
		<description><![CDATA[What do you call round bakeable balls of yucca?

While Pan de Yuca is well known in the Latin community, our client wanted to sell its delicious snack in the U.S. They commissioned us to rename the product to appeal to American consumers. After research and several brainstorming sessions, we created Yuca Bites. And we didn&#8217;t [...]]]></description>
		<link>http://idycreative.com/blog/product-naming/</link>
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		<title>Stand-Out Package Design</title>
		<description><![CDATA[Step right up, folks&#8230; Mr. Kite&#8217;s chocolate covered treats needed a fun brand ID and package design.
Inspired by a famous 60&#8217;s British rock &#8216;n roll quartet, Mr. Kite&#8217;s hired IDY Creative to design their packaging and brand materials for 3 flavor offerings of their chocolate covered cookie balls. We took the antique carnival road show [...]]]></description>
		<link>http://idycreative.com/blog/mr-kites-cookie-bons/</link>
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		<title>Brand Identity</title>
		<description><![CDATA[Successful brands are remembered. Island Sky asked us to design their Brand ID to instill a feeling of trust and confidence in their customers.

Water from the air. It&#8217;s that simple. And it&#8217;s that simplicity that inspired this logo design for Island Sky water making machines. The combination of the green leaf with the water droplet [...]]]></description>
		<link>http://idycreative.com/blog/showcase-test-2/</link>
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		<title>Package Your Brand</title>
		<description><![CDATA[LA Ink&#8217;s distinctive brand shines through on their fabulous moisturizer label.
Your Package is often your brand&#8217;s first exposure to the consumer. We respect the power of the brand and create packaging that harnesses that power. The artists at LA Ink created tattoo art that inspired us in the creation of this shrink wrap label for [...]]]></description>
		<link>http://idycreative.com/blog/showcase-test/</link>
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		<title>New H2O Spring Water TetraPak!</title>
		<description><![CDATA[
Hot off the press, we&#8217;re proud to introduce one of the first eco-friendly drinking water package designs -h2O Spring Water from Refreshing Ideas, LLC (www.onedrinkatatime.com). The company is fresh off its h2O kickoff tour, putting the spring water in the hands of every Hollywood and music celebrity they can grab.
We designed the package for maximum [...]]]></description>
		<link>http://idycreative.com/blog/new-h2o-spring-water-tetrapak/</link>
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		<title>Tropicana Brand Backlash &#8211; NY Times</title>
		<description><![CDATA[
Stuart Elliot of the New York Times wrote an interesting piece on Tropicana&#8217;s new orange juice brand and package design. Seems people didn&#8217;t like the new look, and weren&#8217;t afraid to speak out about it.
What do you think?
]]></description>
		<link>http://idycreative.com/blog/tropicana-brand-backlash-ny-times/</link>
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