Formula 409 Re-brand


f 409 comparoI don’t know if any of you noticed, but Formula 409 recently rebranded. What an improvement! Although the changes seem subtle, the hard square-ish number “409″ was made more legible and modernized. It’s cleaner and less “cluttered”. The label was also printed on clear material, exposing more of the product in the bottle.


2 Comments

  1. Yep. Great example of an improved brand!

  2. Good change. I think everyone is moving towards the “clean” and a lot of white look. It is just a matter of time before everyone goes uncluttered and white and the more busy cycle comes back.

Helping Dogma Grill Help the Homeless
Jeff Akin donating 1200 Turkey Dogs to Camillus House

Jeff Akin donating 1200 Turkey Dogs to Camillus House

IDY Creative donated its time to help Dogma Grill’s One-for-One Turkey Dog Giveaway in November ‘09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.