IDY recently completed its rebrand of the popular Blow Off, Stick It and Lube Job cleaners, adhesives and lubricants.

A.V.W., Inc., an aerosol product manufacturer and marketing company, realized it was the end of the road for its current line up.

They contracted IDY to redesign its entire line of products under one brand. Max Professional puts a professional face on industrial products that look the part and get the job done.

The rebrand was needed for a serious bid to get the products into The Home Depot, Ace Hardware and other large retailers. These heavy hitters didn’t take A.V.W.’s earlier efforts seriously, in one case literally laughing at the cartoon characters and risque brand names.

The marketing firm hopes the new brand will make it to shelves within the year. Stay tuned.

1. 

   Mike Fishman Vice President

   03/18/2008 at 2:58 pm

   Thanks IDY for doing such a great job on our newest product marketing! Our existing retailers are very happy with how the product is selling and we are looking forward to getting our product into major retail chains in the future. We found IDY to have great customer service, superior talent and resonable rates and would recommend them to any company interested in branding their product.