We’re pleased to announce our redesign of Yuca Bites (formerly known as Pan de Yuca). This yuca bread treat was selling well in South America, but Yogurt Persa, the makers, wanted to bring the product to the U.S. market, and to make a splash. We branded the name “Yuca Bites”, and designed the package from top to bottom using existing product photography.

The brand moniker, a custom font created from scratch and hand drawn, conveys warmth and natural goodness.

The company hopes to gain a foothold in the U.S. market, and promote its education- and eco-friendly practices.

Please comment on the new brand design!

We’re proud to have designed the new label and bottle for Seven+, Exfuze’s all-natural açai extract nutritional drink. As part of a complete brand overhaul, IDY Creative wiped the slate clean on a bland, dated Seven+ label, and created a completely new brand ID. The new product is designed to compete directly with Mona Vie, a rival açai-based nutritional drink.

As usual, we began with multiple concept sketches and color studies. We designed the logotype with a modern font for readability and recognition, and incorporated the “+” sign into it. This unifies the logo with the “Seven” being dominant and the “+” subdominant. Fresh new colors were used.

The fountain shape was carefully designed to convey liquid and energy simultaneously, while the seven circles signify each of the seven important ingredients that make up the drink. The shape will be used interchangeably with the logotype, depending on the application.

Our goal was to give the product its best shot to overtake its competitors and be recognized worldwide as “the most nutritious drink on the planet”.

What do you think of the new design? Please comment

IDY Creative, Inc. is proud to have designed the new brand identity for Exfuze, manufacturer of the highly successful Seven+ nutritional drink known as “The most nutritious drink on the planet”. Exfuze retained us to elevate the brand’s position among its competitors. We enhanced the energy of the corporate logo by streamlining the human “X” form, and modernizing the base structure with bold letterforms and a color that symbolizes the seven ingredients in Seven+.

Please comment on the Exfuze re-brand!

Additionally, the IDY Creative team designed a whole new Seven+ logo. The dated brand needed modernization to keep pace with the onslaught of açai-based nutritional drinks flooding the market. The new design incorporates specific elements representing the seven extracts that make up the drink (gac, açai, goji, noni, fucoidan, mangosteen and seabuckthorn). This is, in my view, the only açai nutrition drink that actually tastes good!
What are your thoughts on this new design?

Finally, we designed the company’s corporate identity, trade show graphics and corporate web site. The result is a powerful new brand that embodies the energy of Exfuze and Seven+.