Gettin’ Hot with Playboy
Unique Product Naming
Stand-Out Package Design
That naming and branding paradise otherwise known as 7-Eleven has just debuted a Super Big Gulp of product names for us all to savor just after being named the #1 franchise in the country by USA Today revealed an article at name development.
First off is the Signature 7 line of products that include “31 snacks, including beef jerky, chips, cookies, nuts, trail mix and candy.†You can wash that stuff down with “Inked,” the company’s new tattoo friendly energy drink.
Or grab an Asian roller or a 7-Eleven hotdog, 7-Eleven sells more of them than any other store in America, making them the “king of all hotdog vendors!”
On the other hand, you can just grab a cup of coffee. Last month they amped up their coffee branding with their “freshness guaranteed†blitz. But if you’re smart, you’ll go for the Slurpuccino, “the love child of a Slurpee and a cappuccino,†according to The Stew.
The Slurpuccino. I love it. That’s the name of the week, folks.
Sweden’s Gunnar Dafgård becomes the first to use a new molded wood-pulp tray that offers dual-ovenability and sustainability advantages revealed Packaging world.
Sweden’s largest family-run ready-meals maker, Gunnar Dafgård AB, is satisfying the consumer’s taste for premium packaging that’s environmentally friendly, pioneering a new sustainable packaging solution from SilviPak of Sweden. Dafgård became the first to use new SilviPak molded wood-pulp packaging for its most popular frozen ready meal, Billy’s Lasagne, which is produced at a rate of 18 metrics tons/day.
The SilviPak tray is made from 100% virgin fiber with no recycled paper content. The material can be molded into virtually any shape or size and is then covered with a film barrier layer of choice. For its 200-g lasagna product, DafgÃ¥rd chose the SilviPak 3001, a 173×120x30-mm, dual-ovenable tray coated with a barrier layer of CPET, to replace an existing paperboard tray. The secondary packaging consists of a flexible film bag.
Dafgård produces more than 30 different frozen and chilled ready meals for distribution to foodservice and retail outlets across Europe. The company plans to launch other meals in the SilviPack tray in the coming months.
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I came across this great article from Lightning Labels about understanding bar codes, otherwise known as UPCs. Lightning Labels specializes in custom labels and stickers in short run quantities. They’re also a member of the Packaging Diva’s Dream Team.
Here’s a very good and in-depth article from The Box Co-op with tips on designing and laying out your packaging.
The Box Co-op is a member (like us) of the Packaging Diva’s Dream Team. For all your questions about packaging your product or invention, look no further than the Packaging Diva, JoAnn Hines.
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