Gettin’ Hot with Playboy
Unique Product Naming
Stand-Out Package Design
The restaurateurs behind restaurants The Real Greek and Livebait launched Yesterday Feb. 14th their latest food retail concept, visualised and branded with the help of R&D&Co, revealed Design Week.
R&D&Co clinched the contract to create a brand identity, packaging and retail interiors scheme last October, as a result of its previous branding work with The Real Greek team in early 2006.
R&D&Co creative director Rob Andrews explains that the interior scheme is focused on the kitchen, an organic-styled bronze counter structure, which he refers to as the ‘pod’.
It is hoped that the interior component could eventually be taken to outdoor events, festivals and concerts, where consumers will instantly recognise it as the Gourmet Hotdog brand.
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Okay, I’m no tree hugger, but Cadillac’s latest Escalade TV commercials take waste to a whole new level.
There are at least two spots; each showing a giant 5,550 lb. Escalade (EXT or ESV?) slipping through blurry lights of the city strip, its 60.3 cu. ft. of cargo space completely void of any lumber or tractor parts; Not to mention a single family member. The woman, all 98 lbs of her, looks dolled-up for a posh cocktail party. No, she’s not going to pick up groceries or the kids from school. She’s out to make a statement in her “statement ride”.
The scariest part is, GM’s campaign seems to be working. I see plenty of Escalades on the road – empty, of course, except for their 98 lb. drivers.
Look, people. The only thing that’s going to bring change in these car companies is for you to stop plunking down your 60k for these gas-hog tanks, and grab a smaller, lighter, cheaper fuel efficient vehicle instead. As a good friend told me, “My mom hauled me and my 3 brothers around, plus the groceries, in our Fiat station wagon just fine.”
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Strategic Name development wrote an article that reveals how xerox has refreshed its brand identity in order to get a little distance from simply being perceived as a copier company.
The revised Xerox “wordmark,” just like Google, has seen its name used as a noun and a verb and has struggled with “genericide.â€
Gone are the imposing high capital letters, replaced by a friendlier rounded lowercase font treatment with a globe icon beside it.
Some have observed, that the X on the globe of Xerox logo is surprisingly similar to Microsoft’s Xbox logo.
An article in Strategic name revealed how last Christmas had set the tone for toy naming in 2008.
* Safety is Key: Any part of your name that tells us your toy is “safe” or “caring” is a good idea.
* Made in China? There is no question that the Made in China label took a huge knock last year and the fallout will continue through 2008. Look for an up tick in toys “Made in the USA” as well as an advantage in brand name toys vs. no-name toys.
* Green Toys: Toys that are made in an eco-friendly manner, those whose brand naming reflect recycled sources or toys that do not use batteries will see an up tick. Also, Eartheasy has declared that “regifting is ok”.
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