P&G Branding Caps?


Seems like there’s no real estate left untapped: Procter & Gamble have extended the label of its Tide bottle to the twist-off cap, thus increasing brand awareness. The new cap shrink sleeves advertise Febreze fabric softener inside, and can withstand the rigors of handling by stock personnel and consumers.

See the full story at Packaging World Magazine.

Helping Dogma Grill Help the Homeless
Jeff Akin donating 1200 Turkey Dogs to Camillus House

Jeff Akin donating 1200 Turkey Dogs to Camillus House

IDY Creative donated its time to help Dogma Grill’s One-for-One Turkey Dog Giveaway in November ‘09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.