Unique Product Naming

Last Updated on Friday, 18 December o 08:13
Written by Steve
Friday, 18 December o 05:30

What do you call round bakeable balls of yucca?

While Pan de Yuca is well known in the Latin community, our client wanted to sell its delicious snack in the U.S. They commissioned us to rename the product to appeal to American consumers. After research and several brainstorming sessions, we created Yuca Bites. And we didn’t stop there. We designed the package for the product, and created all the sales and marketing materials for its U.S. launch.

This entry was posted on Friday, December 18th, 2009 at 5:30 pm and is filed under Branding, Food, Packaging, Showcase. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Helping Dogma Grill Help the Homeless
Jeff Akin donating 1200 Turkey Dogs to Camillus House

Jeff Akin donating 1200 Turkey Dogs to Camillus House

IDY Creative donated its time to help Dogma Grill’s One-for-One Turkey Dog Giveaway in November ‘09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.

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