Smart Consumer vs. Dumb Packaging, by JoAnn Hines, the Packaging Diva


JoAnn Hines, world renowned as “the Packaging Diva” for her industry expertise, has written a very insightful article about packaging for the consumer. Check it out on her blog.

JoAnn’s written many important articles on the subject of packaging, and consults with entrepreneurs and companies large and small who have something to sell. She also speaks at packaging events across the country.

Helping Dogma Grill Help the Homeless
Jeff Akin donating 1200 Turkey Dogs to Camillus House

Jeff Akin donating 1200 Turkey Dogs to Camillus House

IDY Creative donated its time to help Dogma Grill’s One-for-One Turkey Dog Giveaway in November ‘09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.