Sprint’s Re-Brand
Last Updated on Friday, 10 February o 08:47
Written by Steve
Friday, 10 February o 08:47
Written by Steve
Friday, 10 February o 08:47
I’m sure they did plenty of research, but who decided that only two colors, black and yellow, were aesthetically pleasing for a telecommunications company? Works fine if you manufacture heavy dirt moving equipment or school buses… I didn’t like it for NexTel, and I don’t for Sprint.
Owning a mobile phone is a personal experience- it is something we use daily and carry along with us everywhere. Cingular and TMobile brands seem a little more personal to me, although it seems TMobile could stand a brand makeover.
Thoughts?
This entry was posted on Friday, February 10th, 2006 at 8:47 pm and is filed under Branding.
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I think its ugly. Also i agree that t-mobile needs a makeover.