As most of my many fans know, I’m a huge “Before and After” comparison lover – especially when it comes to brand ID.

So I squealed with delight as I stumbled upon another scorching “before and after” logo design debate at Brand New. Sunkist recently rebranded its orange drink. My opinion? Most any change is good change in retail. Especially when marketing products for those crazy youths. Having said that, I’m not in love with the logotype, and certainly don’t like the “swirl-o-rama” going on in the background. But if it appeals to the young folk, then it should work out just fine. Does anyone else see a resemblance to the old Snapple logo? Check the discussion out at Brand New.

1. 

   Tim

   01/05/2009 at 4:28 pm

   I am 18 and I guess you would call me one of those ‘young folk’ people. I have to say that I don’t like the new look much. Go back to the old look Sunkist!
2. Out with the old, in with the new. « theamandajill’s blog

   01/27/2009 at 7:26 am

   [...] Sunkist- Love it or Hate it? [...]
3. 

   peter

   12/19/2009 at 4:59 pm

   i love the new label!