Toy Naming For 2008: Green, Safe, and Made in USA
Last Updated on Friday, 4 January o 02:15
Written by Hanna Alvarez
Friday, 4 January o 02:02
Written by Hanna Alvarez
Friday, 4 January o 02:02
An article in Strategic name revealed how last Christmas had set the tone for toy naming in 2008.
* Safety is Key: Any part of your name that tells us your toy is “safe” or “caring” is a good idea.
* Made in China? There is no question that the Made in China label took a huge knock last year and the fallout will continue through 2008. Look for an up tick in toys “Made in the USA” as well as an advantage in brand name toys vs. no-name toys.
* Green Toys: Toys that are made in an eco-friendly manner, those whose brand naming reflect recycled sources or toys that do not use batteries will see an up tick. Also, Eartheasy has declared that “regifting is ok”.
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