Tropicana Brand Backlash – NY Times

Last Updated on Friday, 18 December o 02:46
Written by Steve
Wednesday, 4 March o 04:37

Tropicana Brand
Stuart Elliot of the New York Times wrote an interesting piece on Tropicana’s new orange juice brand and package design. Seems people didn’t like the new look, and weren’t afraid to speak out about it.

What do you think?

This entry was posted on Wednesday, March 4th, 2009 at 4:37 pm and is filed under Showcase. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. Stacey
    05/20/2009 at 1:37 am

    I love the new design. It is more modern and uncluttered, particularly the new font. I have not read the NYT article, but I can see why some people prefer the old design. The image of an orange with a straw in it is compelling. BTW I have loved Tropicana OJ for years.

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