http://idycreative.com/blog/tropicana-brand-backlash-ny-times/ A Discussion on Branding, Packaging Design and 3D Visualization Thu, 21 Jan 2010 16:31:18 -0800 http://wordpress.org/?v=2.9.2 hourly 1 http://idycreative.com/blog/tropicana-brand-backlash-ny-times/comment-page-1/#comment-22103 Stacey Wed, 20 May 2009 01:37:30 +0000 http://idycreative.com/blog/?p=97#comment-22103 I love the new design. It is more modern and uncluttered, particularly the new font. I have not read the NYT article, but I can see why some people prefer the old design. The image of an orange with a straw in it is compelling. BTW I have loved Tropicana OJ for years. I love the new design. It is more modern and uncluttered, particularly the new font. I have not read the NYT article, but I can see why some people prefer the old design. The image of an orange with a straw in it is compelling. BTW I have loved Tropicana OJ for years.

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