Welch’s graphics dazzle with panel-less PET

Last Updated on Wednesday, 28 November o 06:21
Written by Hanna Alvarez
Tuesday, 20 November o 08:37

Welch’s, Concord, MA, has launched six varieties of its 100% juice in a custom, 14-oz PowerFlex™ PET bottle from Amcor PET Packaging (www.amcor.com). The proprietary design is Welch’s first panel-less, shelf-stable bottle and represents the first commercial use of a custom PowerFlex container, revealed an article in Packworld.com

web_welch.jpgThe new package has a gently contoured and ergonomic shape and uses a full-body shrink label with colorful graphics that make the fruit images appear ready to pluck. “We were looking for a bottle that was upscale and would attract more consumers to the premium, 100% juice line,” explains Welch’s senior engineer Stratos Dimas. “It had to be very smooth with no bumps so that it could accommodate a full-body label. It also had to be hot-fillable, attractive, and easy to hold.”

 Please comment on this story


This entry was posted on Tuesday, November 20th, 2007 at 8:37 pm and is filed under 3D modeling and animation, Food, Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Helping Dogma Grill Help the Homeless
Jeff Akin donating 1200 Turkey Dogs to Camillus House

Jeff Akin donating 1200 Turkey Dogs to Camillus House

IDY Creative donated its time to help Dogma Grill’s One-for-One Turkey Dog Giveaway in November ‘09. During November, for every turkey dog purchased at the Miami restaurant, Dogma Grill donated a turkey dog to Camillus House to help feed the homeless. Total dogs delivered: 1200. Way to go Jeff and Juan, and everyone who participated.

Popular Posts
Last Modified
Recent Posts