I dig the new look. Simplicity is being taken to a whole new level. Will it reach a breaking point? Simple black ink printed on grocery sack? What’s your take?

Please comment.

1. 

   Grid

   01/27/2009 at 8:09 pm

   As any graphic change, it takes me some time to get use to but once it settles in my mind, I can start to appreciate the positive aspects of it, they are definitely keeping up with the times.

   I find this new graphic approach more interesting that what they had, it has this natural, healthy, simple look that is the stamp of the latest trend in most brands.

   Comparing this new look with the previous one, makes me think they are targeting more adult audiences, women I think, not sure if that’s the case but it sure looks like it.
2. 

   rick

   02/11/2009 at 6:57 pm

   Nice to see the move away from overused outlined type. I never liked the bloated look either. The new look is more upscale.
3. 

   Jay

   02/23/2009 at 8:39 am

   Hey guys!

   The new package looks light (or lite I guess). Since there “toasted” line is for the more health conscious consumer, it works well.
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