Comments on: Whaddaya Think of the New Wheat Thins and Ritz Brands? http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/ A Discussion on Branding, Packaging Design and 3D Visualization Thu, 21 Jan 2010 16:31:18 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Generic vs. Premium Brands « Where Is Bartleby? http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/comment-page-1/#comment-22135 Generic vs. Premium Brands « Where Is Bartleby? Sat, 20 Jun 2009 02:19:57 +0000 http://idycreative.com/blog/?p=96#comment-22135 [...] I didn’t know it was possible for package design to jump the shark, but since the time of IDY’s January 27th post Ritz has, and sister snack Oreo was not far behind. A redeeming package design aesthetic for parent [...] [...] I didn’t know it was possible for package design to jump the shark, but since the time of IDY’s January 27th post Ritz has, and sister snack Oreo was not far behind. A redeeming package design aesthetic for parent [...]

]]> By: Jay http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/comment-page-1/#comment-10547 Jay Mon, 23 Feb 2009 08:39:24 +0000 http://idycreative.com/blog/?p=96#comment-10547 Hey guys! The new package looks light (or lite I guess). Since there "toasted" line is for the more health conscious consumer, it works well. Hey guys!

The new package looks light (or lite I guess). Since there “toasted” line is for the more health conscious consumer, it works well.

]]> By: rick http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/comment-page-1/#comment-6735 rick Wed, 11 Feb 2009 18:57:18 +0000 http://idycreative.com/blog/?p=96#comment-6735 Nice to see the move away from overused outlined type. I never liked the bloated look either. The new look is more upscale. Nice to see the move away from overused outlined type. I never liked the bloated look either. The new look is more upscale.

]]> By: Grid http://idycreative.com/blog/whaddaya-think-of-the-new-wheat-thins-and-ritz-brands/comment-page-1/#comment-2978 Grid Tue, 27 Jan 2009 20:09:51 +0000 http://idycreative.com/blog/?p=96#comment-2978 As any graphic change, it takes me some time to get use to but once it settles in my mind, I can start to appreciate the positive aspects of it, they are definitely keeping up with the times. I find this new graphic approach more interesting that what they had, it has this natural, healthy, simple look that is the stamp of the latest trend in most brands. Comparing this new look with the previous one, makes me think they are targeting more adult audiences, women I think, not sure if that's the case but it sure looks like it. As any graphic change, it takes me some time to get use to but once it settles in my mind, I can start to appreciate the positive aspects of it, they are definitely keeping up with the times.

I find this new graphic approach more interesting that what they had, it has this natural, healthy, simple look that is the stamp of the latest trend in most brands.

Comparing this new look with the previous one, makes me think they are targeting more adult audiences, women I think, not sure if that’s the case but it sure looks like it.

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